About The Team

The president of the company is Allan M. Due. Allan has over 10 years of experience in advertising research and over 20 years experience as an Educator. Allan completed two Ph.D. psychology programs at the Univeresity of Minnesota and was the Program Director of the Psychometrics Program at Fordham University. Most recently Allan was V.P. of R&D, and databases at Ipsos-ASI.

Other staff include Ph.D. level statisticians and have a combined experience of over 20 years in conducting, analyzing, and interpreting advertising research.