Effective Ads Without Attention
By Allan M. Due
Ads can be effective even without Attention
For many well established Brands Attention is over-rated. The new integrated model of Ad Effectiveness shows that it can be just as important for the ad to reinforce the current image and precept ions of the Brand among purchasers.
I know this to be true ..
I have seen the data
Brand Consistent message is enough
But you are just going to have to trust me on this for the moment
More coming soon