Effective Ads Without Attention

By Allan M. Due

Ads can be effective even without Attention

For many well established Brands Attention is over-rated. The new integrated model of Ad Effectiveness shows that it can be just as important for the ad to reinforce the current image and precept ions of the Brand among purchasers.

I know this to be true ..

I have seen the data

Brand Consistent message is enough

But you are just going to have to trust me on this for the moment

More coming soon